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The Coldwell Banker Advantage

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Why Coldwell Banker?

  • Celebrating 100 years of excellence in 2006
  • 3500 offices nationwide
  • 105,000 sales associates that are potential referrals to you
  • National and international name brand identity. Coldwell Banker provides instant name recognition and respect
  •, an internet presence second in popularity only to that of the National Association of Realtors® site  
  • CBNet, the Coldwell Banker intranet site, provides agents with meticulous, professionally produced marketing materials; state-of-the-art electronic presentations; branded e-mail addresses; and, at Coldwell Banker University, educational opportunities that keep our associates at the top of the industry
  • Coldwell Banker Real Estate Corporation is committed to the ongoing professional development of our sales associates. Coldwell Banker University (CBU) is designed to enhance your personal productivity and profitability by offering high quality Coldwell Banker specific education programs that develop the knowledge and skills vital to your success. CBU delivers a wealth of classes in diverse settings: the traditional classroom environment; at national events; by teleclass and CD-ROM; through CBU webconnect, our online virtual classroom; and, which offers on-demand learning available 24/7
  • National advertising on major TV networks, magazines and newspapers - designed to drive business to you
  • Coldwell Banker Home Protection Plan
  • Coldwell Banker's International Business Conference - an annual conference, packed with educational opportunities and highlighted by keynote speakers ranging from a former president of the United States to internationally renowned celebrities who are top achievers in their own fields. Featured entertainers over the years have included such luminaries as Bill Cosby, Clint Black, Jay Leno, and Tony Bennett,  among others.
  • Coldwell Banker Mortgage Services are available to your buyers 24/7
  • On-line continuing education training
  • Spring Board, Fast Start, E-Fast Start and Fast Forward training programs that provide you with the skills you need to become successful
  • A comprehensive print, TV, electronic and direct mail advertising program. Coldwell Banker spends millions of dollars each year in advertising and public relations to promote the Coldwell Banker name and quality of our sales associates
  • Coldwell Banker has been named the #1 real estate franchise in North America by Franchise Times Magazine for 6 consecutive years
  • Coldwell Banker is recognized nationally among consumers as one of the best known and respected names in real estate
  • Coldwell Banker nationwide referral system assures you of the competent, efficient handling of your referral business by well-trained real estate professionals like yourself
  • Coldwell Banker Previews - The most successful and oldest name in luxury home marketing
  • Comprehensive prospecting, marketing and sales tools that distinguish you from the competition:
    • Coldwell Banker Seller Services System -an integrated set of marketing tools to help sales associates identify and meet the needs of home sellers
    • Coldwell Banker Buyer Services System - an integrated set of tools to help you turn buyer prospects into satisfied homeowners and loyal future customers
    • Coldwell Banker Buyer and Seller Service presentations - available in print and Power Point to help our sales associates describe our services in an effective manner
    • The Coldwell Banker International Resort Property Network - provides information on buying and selling a resort property and maintains a directory of offices specializing particular resort areas
    • Coldwell Banker Seller Services Guarantee - demonstrates to your prospects that you and Coldwell Banker are committed to performance. It helps to build the seller's confidence in our services and let them know exactly what to expect
    • Through our alliance with American Home Shield, we are able to make available to both sellers and buyers a comprehensive home warranty called Coldwell Banker Home Protection Plan that protects against unexpected repairs
    • The Coldwell Banker Previews International Program is recognized as a world leader in the marketing of luxury residential properties.
  • The Coldwell Banker Advantage